Madagascar 3 continued to rule the weekend box office in North American cinemas.

For the second straight week, Madagascar 3 took home the crown as the top-grossing film in the United States and Canada after earning a whopping $35.5 million last weekend. Box office experts said parents and their children are the main audience for the movie, which is the third installment in the wildly popular Madagascar series.

Madagascar 3 focuses on Alex the lion (Ben Stiller), Marty the zebra (Chris Rock), Melman the giraffe (David Schwimmer), and Gloria the hippo (Jada Pinkett Smith) as they continue trying to get back home to New York. This particular journey ends up taking them through Europe where they join a traveling circus.

Taking second place in the box office race was the sci-fi film, Prometheus, which earned $20.2 million last weekend. Prometheus, which is considered to be a prequel of the hit, sci-fi film series, is a huge hit with teenagers and adults.

The third spot on the list went to Rock of Ages starring Hollywood actor Tom Cruise, which earned a dismal $15.1 million last weekend. The $15.1 million is considered a dismal showing by experts because Cruise is a perennial box office draw, whose films are usually a hit with moviegoers.

image: Dream Workds