Madagascar 3 Rules Weekend Box Office Race Again

Madagascar 3

Madagascar 3 continued to rule the weekend box office in North American cinemas.

For the second straight week, Madagascar 3 took home the crown as the top-grossing film in the United States and Canada after earning a whopping $35.5 million last weekend. Box office experts said parents and their children are the main audience for the movie, which is the third installment in the wildly popular Madagascar series.

Madagascar 3 focuses on Alex the lion (Ben Stiller), Marty the zebra (Chris Rock), Melman the giraffe (David Schwimmer), and Gloria the hippo (Jada Pinkett Smith) as they continue trying to get back home to New York. This particular journey ends up taking them through Europe where they join a traveling circus.

Taking second place in the box office race was the sci-fi film, Prometheus, which earned $20.2 million last weekend. Prometheus, which is considered to be a prequel of the hit, sci-fi film series, is a huge hit with teenagers and adults.

The third spot on the list went to Rock of Ages starring Hollywood actor Tom Cruise, which earned a dismal $15.1 million last weekend. The $15.1 million is considered a dismal showing by experts because Cruise is a perennial box office draw, whose films are usually a hit with moviegoers.

image: Dream Workds

Madagascar 3 Rules Weekend Box Office Race

Madagascar 3

The producers and stars of the animated film, Madagascar 3: Europe’s Most Wanted, are a happy group these days.

The DreamWorks Animation film was the winner of the North American box office race for top film over the weekend. According to reports, Madagascar 3 earned a whopping $60.3 million over the weekend, taking the box office crown from Snow White and the Huntsman.

Surrendering the top spot, Snow White slid to third place after earning a modest $23 million in 3,777 theaters. Second place honors last weekend went to the sci-fi film, Prometheus, with an impressive $50 million in gross ticket sales over the weekend.

Sources revealed that the majority of the audience for Madagascar 3 was families with kids. The producers of both Madagascar 3 and Prometheus are hoping their films continue to earn even more through the week.

image: wikipedia

Men in Black 3 Takes Weekend Box Office from Avengers with $55M

The three-week reign of the superhero movie, The Avengers, as the top movie at the box office in North America is now officially over.

According to reports, Men in Black 3 eclipsed The Avengers as the top grossing movie last weekend in the United States and Canada. Men in Black 3 earned a whopping $55 million over the holiday weekend, overcoming Disney’s The Avengers, which earned $37 million during the same period.

Despite losing the top spot, The Avengers still managed to rank second in the tight race. Men in Black 3 stars Hollywood superstars Will Smith and Tommy Lee JonesTaking the third spot in the race was Universal’s Battleship with $10.8 million.

Photo: Associated Press