Ahhh love! The story never seems to get old. Or at least you would think so, seeming that major studios continue to produce $50 million+ films that are romantic “comedies” that use the same recycled story over and over. And over. You would think they could basically hire Heidi Montag to write the scripts, because they are just copying another movie and changing the names. Anyways, a guaranteed sign that Killers starring Ashton Kutcher and Katherine Heigl is going to suck, is that critics aren’t allowed to review the film before it’s opening day! Insane, huh. The studio wants viewers to decide for themselves (i.e. we know it sucks and hopefully enough people go see it in the first 2 days before word spreads that we re-coup our costs).
Lionsgate, which is releasing the action comedy, has planned what’s known as a “courtesy screening” for critics the morning of June 4, the day the film opens. It’s a tactic studios normally use when there’s a guaranteed niche audience, such as for horror movies or ones based on video games – the logic being that fans of the genre will show up, regardless of reviews.
But “Killers” is a mainstream romantic comedy with two A-list stars and a production budget of about $70 million – which is high for Lionsgate, known for the Tyler Perry movies, the “Saw” series and the Oscar-winning “Precious: Based on the Novel `Push’ by Sapphire.” Robert Luketic, who previously worked with Heigl on last summer’s critically savaged “The Ugly Truth,” is the director.
This time, the studio said it would rather have viewers decide for themselves whether the movie is worthwhile, then write about it on Twitter or Facebook.
What a f-ing joke!