Looks like animated films are the favorite movies of consumers in North American cinemas.
Disney’s new animated princess film, Brave, was the winner of the weekend box office race in North America. According to reports, Brave earned $66.7 million domestically to take the top spot in the tough race for films being shown in the United States and Canada last week.
Brave, which features a voice cast led by Kelly Macdonald and Emma Thompson, is a story about a young, Scottish princess who defies the tradition that requires her to marry against her will. Box office experts said many people around the world seem to be hooked on animated films, as this is the genre that keeps winning at the box office.
Taking the second spot on the list was another animated film, Madagascar 3: Europe’s Most Wanted, which ruled the weekend box office race for the past two weeks. Madagascar 3 reportedly earned $20.2 million last week to place second on the list.
The third spot went to 20th Century Fox’s action tale, Abraham Lincoln: Vampire Hunter, which earned $16.5 million. Unfortunately, the box office showing of Abraham Lincoln: Vampire Hunter was considered a disappointment since it was expected to win the weekend box office race.
With its strong box office showing in its first week, the producers of Brave hope their film will continue to earn more and hold on to its box office throne this week.