The producers of the animated film The Lorax are one happy people these days.
The Lorax, the environmental fable “Dr. Seuss’ rule the weekend box office competition in North American cinemas.
The movie which is based on widely popular children’s book earned an impressive $70.2 million last wee to win the tough race.
The film became a huge hit among moviegoers because of its story and the voices of Hollywood veteran comedian Danny Devito, young heartthrob Zac Efron and American singing sweetheart Taylor Swift.
Last week’s top film in North America, The Valor slipped to third place as it only managed to earn $13.5 million.
Act of Valor chronicles the exploits of real life Navy Seals.
The runner-up in the top earning films last weeks went to Warner Brothers Project X.
According to reports, Project X earned $21 million last week to place second behind The Lorax.