Still hung up on the glorious 90s? Then maybe you remember the Hanson Brothers, teenage pop stars that delivered a huge hit titled “MMMBop” back in 1997. Now that Isaac, Taylor and Zac Hanson are off-age (and that we thought they’re over), they’re coming up with a merchandise idea: a beer brand titled “MMMHop”.
Zac Hanson tells his fans:
“We of course make records — they are fundamental to what we do. But we wanted to create a brand so that our fans have a greater experience.”
Don’t worry about cheesy merchandise, though. Hanson is cashing in on things other than dolls, lunchboxes or toothbrushes that play their songs. For now, it’s beer, people and will it be good? You’ll have to wait.
The Indian Pale Ale is planned to drop in early 2012.