In the Hollywood Reporter cover story, an insider says the Kardashian family made $65 million dollars last year from endorsements, product lines, public appearance fees and their reality shows. The credit apparently goes to mom Kris Jenner, who has managed to pimp her daughters out for a lot of money!

This year, Kardashian Khaos, the first “celebrity destination” store at the Mirage in Las Vegas, will debut, housing every product the family endorses, including some new ones created specifically for the resort. “We’ll take Kim in a bikini and put her on a beach towel,” Kris says. “So you would be laying on a Kardashian at the pool.” The hotel itself will be a Kardashian shrine: The room keys will bear their image, the minibars in each of the 4,338 rooms will house Kardashian-branded water and Kim’s fragrance; and oh, Kim and the girls will be vamping on a dozen of the new slot machines.

All this despite having no exceptional talent — other than looks, exhibitionism and an inability to self-censor. (Only two Kardashian kids received college degrees: Kourtney from the University of Arizona and Robert from USC.) Perhaps, like so many other reality stars, that is their appeal. When fame looks this easy, the line between the public and the person on TV doesn’t seem so daunting.

The Hollywood Reporter points out that in all, the Kardashians made more money in 2010 than Angelina Jolie, Sandra Bullock and Tom Cruise combined.

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