
Jessica Simpson attended the launch event for her Spring 2011 “Show Me Your Blues” Jeanswear collection at the Jessica Simpson Collection Showroom in New York City on Tuesday.
“I am so excited to share my new denim line with everyone!” Jessica tells People mag. “It is comfortable, affordable and trend-right. I am already wearing them and loving them!”
Jessica will be making personal appearances at the following stores to help shoppers pick out some jeans for fall. You can check out her schedule here.

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