Despite the incessant, ridiculous ad campaign and stories about how Julia Roberts gained five pounds of “freedom” for “Eat Pray Love,” it still failed to take #1 at the box office.

Stallone and his pumped-up pals lifted Lionsgate’s 1980s-style action romp “The Expendables” to a No. 1 debut with $35 million, according to studio estimates Sunday.

While the macho “Expendables” lured male audiences, Julia Roberts delivered a crowd-pleaser for women with Sony’s “Eat Pray Love,” which opened at No. 2 with $23.7 million.

I’m happy their ad money didn’t pay off, because if I had to see another damn billboard or commercial for that movie I was going to shoot myself.

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