Lauren Conrad Designs Contemporary Clothing Line

Lauren Conrad has announced she is designing a contemporary clothing collection for women. Conrad is teaming with several close friends to create the line, which she is “very different” from her Kohl’s clothing line.

“It’s a contemporary women’s line. Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different,” she tells People magazine.

“It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own,” she added. “It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.”

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