Jessica Simpson’s new VH1 show, Jessica Simpson’s The Price of Beauty premieres at 10 P.M. EDT on March 15. For the show Simpson traveled to seven foreign countries to explore different concepts of beauty.

“When I think of America, it’s very diverse, but we do have the cookie-cutter way we’re supposed to look, and going to all these countries, it’s so completely different. I was fascinated going on that journey to discover that, even just for myself.”

Check out Simpson, in the March issue of Allure, on newsstands February 23.

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