Funnyman Jason Segal is usually busy taking a bong rip or cracking a lewd joke, but today he shows his serious side. A male friend of Jason’s has been diagnosed with breast cancer.

“I think the key is to keep treating him normally and not change the way you would normally talk to someone just because they have cancer,” Segel said at the launch of Lacoste’s 2009 Pink Croc collection, which benefits the Breast Cancer Research Foundation.

Director and friend Judd Apatow also chimed in:

“A lot of people in my family have suffered from cancer,” Apatow said. “My mom passed away from ovarian cancer…a year and a half ago. It’s a terrible disease, and it should be on the forefront of everyone’s mind about raising money for research and doing everything we can to fight it.”

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